Psychology · strategy · design
Built on psychology. Designed to create emotion. Made to be remembered.
Emotion is not decoration. It directs attention, strengthens associations and helps a brand stay in memory.
When a brand creates a feeling, people do more than process information. They form an association. That association makes the brand easier to recognise, trust and recall when it is time to choose.
That is why I combine consumer psychology, strategic research and creative direction. The result is clear enough to understand, distinctive enough not to disappear and emotionally precise enough to stay with people.
I remember an ad about a child who could not reach the Pepsi button on a vending machine. He bought two Coca-Cola cans, stood on them and pressed the button he actually wanted.
I knew nothing about advertising or consumer psychology. I only knew that it made me laugh — and that years later, I still remembered it.
People forget advertising. They remember what it made them feel.
That curiosity became a Master’s degree in Psychology, a specialisation in business psychology and consumer behaviour, and eventually the foundation of how I build brands today.
You always know where we are, why a decision is being made and what happens next.
Choose a questionnaire or a guided call. I learn what your business is, where it is going and what the brand needs to communicate.
I study your market, competitors and audience — what creates trust, what blends in and where your opportunity lives.
Research becomes a clear strategic and creative direction before a single final design decision is made.
The verbal and visual system is built as one whole, presented with reasoning and refined through focused feedback.
You receive the final system, files and guidance needed to communicate consistently across your business.
For a business that needs the thinking and the system — not just a mark.
For an existing brand that needs every visual and verbal touchpoint to finally speak the same language.
For a business that already knows what it stands for and needs a professional mark.
From one strong social or print visual to a complete campaign built to put your brand into the world.
A campaign poster, launch visual or social-media asset with a clear idea.
From €250One visual route, designed across 3–5 social, print or launch applications.
From €750Campaign idea, message, key visual, art direction and rollout recommendations.
From €1,450All prices exclude VAT. VAT will be added where applicable. Photography, printing and media placement are quoted separately when needed.
Looking for something different?
Email me. ↗Ready to start?
Founder · strategist · designerI’m Agnes, founder of Illuence. My background is in psychology, with a Master’s degree and a specialisation in business psychology and consumer behaviour.
I believe emotion is not an extra layer added to a brand. It is what makes the brand stay in people’s memory. They may not remember every word or visual detail — but they remember how it made them feel.
I use that knowledge to understand how people notice, interpret, trust and choose. Then I turn those insights into verbal and visual systems that feel coherent, distinctive and unmistakably yours.
Based in the Netherlands, I work with businesses across Europe and beyond.
I will listen to what you want to achieve. I will also tell you honestly when a different solution would serve your brand better. You know your business; I bring the thinking that turns it into a brand.
A logo is only the beginning. The real test is whether the identity can live convincingly in the world around it.
A logo is one identifying mark. A brand identity is the complete system around it: direction, messages, typography, colour, imagery, supporting elements and rules that make every touchpoint feel connected.
Because a visual idea without context is decoration. Research helps me understand what the brand needs to say, what the audience needs to feel and how the business can avoid disappearing into its category.
That is not a problem. You do not need to arrive with a visual solution. My job is to ask the right questions, find the direction and explain why it fits.
Yes. Logo design is available as a focused service for businesses that are not ready for the full process. It does not include the strategy or wider verbal and visual system.
You bring the knowledge of your business; I bring the branding expertise. You are involved at key decisions, without being expected to direct the design.
A complete brand identity usually takes four to five weeks. Timing can shift with scope and feedback, but the process and milestones are agreed before we begin.
Ready when you are
